Marketing Director 2017-2017

Riverwalk Place Resort & Spa, Gladwin, MI

Plan and lead implementation of community-oriented events, including organizing vendors, sponsors, and participants. One such event is JEEP CREEP, an event I organized in October 2016, involving 26 vendors, 13 sponsors, over 600 participants, and thousands in exposure. I doubled the profit margin in one year.

Manage social media strategy and accounts for two hotels, restaurant, shopping boutique, and spa

Assist managers in developing promotions and campaigns to expand target market into a new region

Design all graphics, video, and content for promotions and campaigns

Manage online reputation, replying to reviews and optimizing profiles for SEO

Manage websites for three businesses, optimizing content for search engines

Shoot photos and video for promotions, upload and optimize for SEO

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Social Media Specialist 2014-2015
Milton Ruben Auto Mall, Augusta, GA

Manage online persona via social media networks for four stores within Auto Group to engage and maintain relationships with customers and community

Shoot and edit photos at events and daily business around dealership for publication online and in print

Shoot content-rich videos, edit, upload, and optimize for search engines. Increased lifetime views of dealership YouTube channel by 750k+

Design graphics for print and digital marketing to support campaigns

Plan and write blogs for search engine optimization (SEO)

Write, distribute press releases

Manage online reputation through responding to online reviews. Helped Auto Group achieve three nationally-acclaimed online review site awards

 

Photojournalism Intern  

2011, US Army Cadet Command, Fort Knox, KY

Attached to a unit of Reserve Officer Training Corps Cadets during Leadership Training Course and documented daily training for publication in daily gallery

Worked with writers and military personnel to plan and shoot story-telling images for article accompaniment online

2013, US Army Cadet Command, Joint Base Lewis-McChord, WA

Photographed training of Reserve Officer Training Corps Cadets as they completed the Leadership Development and Assessment Course

Selected quality story-telling images for daily publication through social media and in military marketing campaigns

 

Administrative Assistant, Media Coordinator  2011-2012 

Sandhills Nonprofit School for Learning Differences, Columbia, SC

Photographed events for class galleries and commercial use

Planned and developed promotional graphics (eg: invitations, brochures, advertisements, posters, etc) for print and distribution to alumni, parents, and local community businesses

Designed and distributed weekly e-newsletter to teachers and parents